🏏 ODI Sponsorship India 2025: How Cricket Sponsorship Fuels the Indian Economy
Cricket is not just a sport in India—it’s a billion-dollar business.
In 2025, ODI sponsorship in India has become one of the biggest financial engines for both
BCCI and global brands.
From broadcasting rights to jersey deals, ODI cricket generates massive revenue and creates opportunities across the sports economy.
Why ODI Sponsorship in India is a Multi-Billion Market
Whenever you watch an ODI match, you notice sponsor logos everywhere—jerseys, boundary boards, digital scoreboards, and TV ads.
That visibility is why brands invest thousands of crores into cricket.
- Wide Audience Reach: India contributes the largest share of global cricket viewers.
- Longer Match Format: ODIs offer more ad slots than T20s, giving brands higher exposure.
- Family-Oriented Viewership: Sponsors get access to a broader demographic, beyond just young audiences.
BCCI Revenue from ODI Sponsorship in 2025
The ICC and BCCI earn the majority of their revenue through sponsorship and media rights. In 2025, ODI sponsorship continues to be a major income stream.
Key ODI Sponsorship Sources:
- Title Sponsorship: ODI series and ICC events attract multi-crore deals.
- Team Jersey Sponsorship: Brands pay huge sums for front and back logo placements.
- Broadcasting Sponsorship: Channels like Disney Star, Sony, and JioCinema generate billions through ads.
- Digital Partnerships: Fantasy gaming platforms and OTT apps boost cricket’s digital economy.
Estimated ODI sponsorship revenue in 2025: ₹5,000–7,000 crore.
Top Brands Benefiting from ODI Sponsorship
Some of the biggest sponsors in Indian ODIs include:
- Consumer Goods: Pepsi, Coca-Cola, Britannia
- Tech & Telecom: Jio, Airtel, Vivo
- Fintech & EdTech: Dream11, My11Circle, Byju’s
- Automobile & Lifestyle: Tata, Hyundai, Puma
Economic Impact of ODI Sponsorship on India
ODI sponsorship does not just fund cricket—it boosts India’s overall economy.
Key Economic Benefits:
- Employment: Event management, security, marketing, and media jobs increase during ODI tournaments.
- Local Economy: Hotels, restaurants, and transport services benefit near stadiums.
- Digital Growth: Fantasy sports industry is projected to cross â‚ą25,000 crore, fueled by ODIs.
- Government Revenue: Sponsorship and ad spends generate high tax income.
Trends in ODI Sponsorship India 2025
- Digital-First Sponsorship: OTT and social media now dominate ad spending.
- Performance-Based Deals: Players’ form influences brand value.
- Regional Branding: Smaller Indian brands target local audiences.
- Eco-Friendly Campaigns: Sustainability-focused sponsorship is rising.
ODI vs T20 Sponsorship: Which is More Profitable?
Many argue T20 is bigger, but ODI sponsorship offers more stability and long-term ROI:
- ODIs provide longer match duration, meaning more sponsor visibility.
- Family-oriented audiences make it attractive for FMCG and lifestyle brands.
- The ODI World Cup remains one of the biggest global sporting events.
Conclusion: Future of ODI Sponsorship in India
In 2025, ODI sponsorship India is not just about cricket—it is about fueling a multi-billion rupee ecosystem.
With BCCI leading globally, brands tapping into digital growth, and fans driving unmatched engagement, ODI cricket will remain a financial powerhouse for years to come.
đź’¬ Your Turn
What do you think? In 2025, will ODI sponsorship benefit brands more through broadcasting rights, fantasy apps, or on-ground stadium branding?
Share your thoughts in the comments!
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